Bluemercury came to RPG for an update to its retail beauty shop-in-shops and freestanding stores. As part of the design team, I helped modernize the visual language of the store fixtures and furnishings, while remaining true to the brand’s heritage of beauty services, interaction, and discovery.
Totally rethinking how the store fixtures should function, I helped develop an open-sell unit that has highly customizable drawers and includes pull-out service areas for maximum functionality.
The adaptable, updatable Grab-and-Go unit drives sales at the point of purchase. This elevated fixture houses a collection of top-selling beauty products across a range of brands and price points.