Clinique’s new custom-blend hydrator, Clinique iD, gets personal. With 3 bases and 5 active cartridge concentrates to choose from, each customer can tailor their moisturizer to target their skin concerns. The global rollout involved developing campaign visuals, editorials, and tester displays. In select stores customers can choose to print a personalized pattern on the side of their bottle, making their custom moisturizer truly their own.
The graphic wrap on the printer showcases the bottle+cartridge system, textures, and patterns. It was featured in a pop-up event in Soho, NYC, and is available in select retail locations and online.
Designing the series of patterns to appeal to a range of customers was a fun graphic design challenge, and rewarding to think of all the bottles on display in homes everywhere.
Global campaign visuals and editorials are a standard part of any Clinique launch, as is working with the 3D vis merch team to develop store concepts featuring the graphics.