ALLEGRA DeANGELO
ALLEGRA DeANGELO
Incorporating insights from marketing and our copywriters, we created a store experience with bold visuals, informational signage, and consumer engagement tools such as this lipstick personality quiz.

Dramatically Different Lipstick

Clinique’s Dramatically Different Lipstick™ launch event concept showcases the immersive in-store experience that I helped develop as part of an interdepartmental team. Leveraging consumer touchpoints to draw in and engage the customer, we were able to highlight the innovation of this new product line.

Incorporating insights from marketing and our copywriters, we created a store experience with bold visuals, informational signage, and consumer engagement tools such as this lipstick personality quiz.

Incorporating insights from marketing and our copywriters, we created a store experience with bold visuals, informational signage, and consumer engagement tools such as this lipstick personality quiz.

SP19_DDLipEvent_180823_Page_4.jpg