ALLEGRA DeANGELO
ALLEGRA DeANGELO
The look and feel of the brand was modernized and simplified so that the products themselves would be bold yet approachable.

Fashion Fair

Fashion Fair, a cosmetic company focusing on multi-ethnic skin tones, came to RPG for a face lift where I worked with our lead architect to head the design.  They needed to update and unify their brand image both in their on-counter testers as well as for their launch in the Macy's flagship store at Herald Square, NYC. Features of the space include a 72” video wall, a custom-blended foundation bar, and a bottle wall design element, in addition to product tester displays and merchandising.

HOT OFF THE PRESS: Read about the launch in WWD and Ebony!

The look and feel of the brand was modernized and simplified so that the products themselves would be bold yet approachable.

The look and feel of the brand was modernized and simplified so that the products themselves would be bold yet approachable.

Our success with the brand led to the design of other shop-in-shops across the US and Europe.

Our success with the brand led to the design of other shop-in-shops across the US and Europe.

The breadth of Fashion Fair's shade range has been the driving force behind the brand's continued success on the runway and off, and is shown off by the design of their counter tester.

The breadth of Fashion Fair's shade range has been the driving force behind the brand's continued success on the runway and off, and is shown off by the design of their counter tester.

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