A cosmetic counter standard for over 30 years, Fashion Fair, a cosmetic company focusing on multi-ethnic skin tones, needed a face lift. Their design was inconsistent and they needed to solidify their branding both in their on-counter cosmetic and skincare tester displays as well as for the launch of their "shop-in-shop" inside the newly renovated Macy's flagship store at Herald Square, NYC. The success of this store launch determined the design of the brand's new and existing shops globally.
The Fashion Fair shop and displays were designed with RPG, a leader in high-end retail display and store design for the health and beauty market.
• designed full-line counter tester and skincare tester units
• developed and elevated brand’s design language and image
• designed shop-in-shop counter unit and focal wall for Macy’s Herald Square flagship location
• assisted with the development of look and feel of overall space including future locations