IT Cosmetics partnered with ULTA Beauty to merchandise over 50 makeup brushes in a nine foot “brush boutique” across thousands of store locations. The custom merchandising system and eye-catching design were key to the innovation I helped the RPG design team bring to this successful collaboration.
HOT OFF THE PRESS: Read about this partnership on PR Newswire.
The unique merchandising system we developed is adjustable to allow for testers and saleable stock, while allowing for bold graphics and communication areas.
An interactive "petting zoo" on the top and end of the fixture attract customers and encourage them to feel the quality for themselves. They can even be individually replaced if needed!