Clinique collaborated with Finnish textile and fashion design company Marimekko on a limited-edition line of products that radiated creativity and individuality—a core principle of both brands. Developing the launch across Sephora stores and then rolled out to department stores, I worked closely with our graphics team to plan, organize, render, and execute this rollout to align with online and other in-store products and events.
Clinique has hundreds of products in thousands of stores, which means organization was key when bringing new products into the mix or highlighting certain areas.
The concept for this Pop Splash™ lip gloss launch in Sephora was playful and bright, for a product that brings color to both your lips and your makeup bag!
Getting to see my concepts come to life, from rendering to reality, will never get old! I love seeing how people shop and interact with my designs in stores.